Canada's veterans deserve better outcomes.
The tools exist. Access doesn't. All The Way is building what comes next, through art, story, and science.
Some missions require a different approach
Built for something bigger
All The Way is a mission-driven ecosystem. A platform for advocacy through apparel, documentary, program support, and real policy change.
"There's a gap in Canada.
A real one. You don't see meaningful representation of military service anywhere."
Over 40 years of military underfunding. A veteran suicide crisis with no adequate policy response. The public doesn't see it, so nothing changes.
1 every 9
days, a Canadian veteran dies by suicide. 1
~1 in 5
veterans experience PTSD in their lifetime. 2
88%
in a 2024 Stanford study, special-operations veterans with TBI reported an average 88% reduction in PTSD symptoms one month after ibogaine treatment. 3
The Mission
All The Way exists to give veterans and serving members real information, real identity, and real support
Advance Force Operations: Episode 1 – Ketamine
Veterans and the frontier of psychedelic-assisted therapy in Canada
Canada's veterans can't wait for the system to catch up.
So we started without it.
For many veterans, coming home doesn’t mean the fight is over. It just changes. Full Circle exists for that part. It starts with a weekly, peer-led community call. Veterans and former RCMP showing up for each other, no gate to belong. That community is the heart of the program. From there, if and when a member chooses, Full Circle connects them to evidence-informed and emerging treatments and the support to make them last. Peer support first. Everything beyond it is a door you choose to walk through.
1.0
Preparation
Preparation
Four weeks of getting ready. Sessions with a registered psychotherapist, plus separate lived-experience preparation guided by the All The Way Foundation. Education, intention, and the groundwork that make what follows safe and meaningful.
2.0
Treatment
Treatment
The treatment itself, matched to the veteran and delivered by licensed clinicians and our vetted partner network, always in a supported setting. Evidence-informed and emerging therapies, chosen by you.
3.0
Integration
Integration
Four weeks of turning the experience into lasting change. Structured work with a registered psychotherapist, plus lived-experience integration guided by the All The Way Foundation.
4.0
Follow-up
Follow-up
Check-ins at three and six months. This is the full circle: a veteran steps back into the wider veteran community and, when ready, reaches back to carry the next person through. Every check-in also feeds real research on what actually works for veterans.
Gordon Hurley
Founder, All The Way
"Canada should be a world leader in providing alternative therapies. We should be doing the same thing with our veterans, just how you send us to war."
Gordon Hurley spent nearly 15 years in the Canadian Armed Forces, the latter half as a special operator and Joint Terminal Attack Controller, with deployments to Afghanistan, Africa, and Iraq.
After his medical release, he turned his energy toward a gap he couldn't ignore: the space between what Canadian veterans need and what currently exists to support them. Today he works at that intersection — engaging researchers, briefing government officials, and building the case for evidence-informed alternative therapies through documentary work, direct advocacy, and policy engagement.
He believes Canada has a real opportunity to lead. And he's working to make that case at every level.
Research
Research partnership with the University of Ottawa examining outcomes for Canadian veterans (ethics review underway)
Education
Guest lecturer, MAPS Canada School of Psychedelics
Policy
