• Canadian

    All The Way is a Canadian apparel company created for people who want to live their life to the maximum. To those who want to approach death full from the experience of life.

  • Quality

    I will never sell a product that is not quality. For me, it’s about spreading the wealth and building a community. All The Way thinks you deserve a fantastic product at a fair price. I cringe thinking about the work PT shirts I was forced to wear that caused chaffing, shrank twice their size, and cost market value like you were at the mall. The same could be said about any number of apparel brands out there. You’re not going to get that with ATW.

  • Team

    I was lucky to work with some of Canada's most capable human beings. The relentless pursuit of perfection. The people who knew that they had to put the work in. Not for yourself. But for the team. All The Way is rooted in this core principle. You, the consumer, are my team. 

I’m Gordo. I spent fifteen years in the Canadian Military, half as an Airborne Reconnaissance Patrolman within the Third Battalion Royal Canadian Regiment. The other half was within the Canadian Special Operations Command as a Special Operator with unique skill sets that allowed me to work across our entire special operations spectrum. It was a journey, that’s for sure. The highs and the lows. Although my body and brain at 36 mirrors the same injuries a professional football player has, I do not let this dissuade me from trying to attack life. It’s a different beast out here in the ‘real world’ with opportunities that excite me the same way I was when I was bringing the fight to terrorists. Yes, yes, I know that I won’t ever get the same feeling as being a soldier… Well, maybe, it depends on if things start to go all ‘The last of us,’ ya know? LOL.

So, I don’t chase the same experiences. I chase the same stimulation. All The Way gives me that. I feel like we are right there, guys. We all stare into our phones at the communities built in the USA around performance, veterans, and first responders, and I feel what you feel. Where is our community?

Mental Health

All The Way supports our veterans, first responders, and any other human who chooses the option of non-traditional medicine (Psychedelics) for treatment. Our mind is our most powerful friend and foe. Psychedelics help.

Join ALL THE WAY in building a community based on performance, the chase, the journey and the win.